Rule 1 - Keep Your Deck as Simple as Possible: Likely the most important PowerPoint rule, “less is always more” with great presentations. Avoid clutter; minimize flashy, complex slides with distracting clipart in motion; and always focus on delivering a clear and succinct message.
Rule 2 - Keep Each Slide to Just One Key Takeaway: Resist the temptation to throw the kitchen sink at your audience, in general, but especially on a per-slide basis. You will hold your audience’s attention far more easily and leave them with more tangible, digestible takeaways simply by limiting the scope of your content to just one key point per slide.
Rule 3 - Use Simple, High-Quality Graphics Often and in Place of Words: As an addendum to Rule 1, too many words on a page tend to be both tedious and a bore for your audience, often resulting in a loss of focus, or “content fatigue,” during your presentation. GIFs, graphs, charts, and other informative and relevant illustrations tend to be great ways to break up tedium and add dimension to your flow.
Rule 4 - Clean and Simple Formatting Will Take You Far: Use the COG template for your presentations and you can avoid making font choices as they are already made for you.