Digital communication is using online tools like photos and videos, podcasts, blog writing, social media, and email marketing to reach an audience.
The Communications & Engagement Digital Communications Team can assist you in strategizing, producing, and sharing large-scale projects like this to reach Greeley residents and visitors.
If your request requires more than one of these services, or services from another Communications & Engagement team, consider submitting a project ticket instead.
Requesting Support
The following tables indicate the timeframes and expectations for different deliverables provided by C&E. These expectations emphasize the need for developing annual plans and rigor for the follow-up to provide the necessary materials for the project (copy, graphics, logos, etc.).
Several factors may impact these timelines, including the level of complexity, current and emerging workloads, evolving specifications and the approvals required. C&E will make every effort to work closely with city departments to develop and communicate realistic timetables for specific department projects.
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Deliverable
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Client Request
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First Draft
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Client Review
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Final Draft from C&E
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Notes
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WEEKS in advance
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DAYS in advance
(clock starts when client submits copy / artwork)
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Blog Article
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2 weeks
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5 days
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3 days
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2 days
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C&E recognizes that this is another tactic for marketing communication that will enhance search-ability of our site(s) and content.
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Video – A (just come shoot our event)
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5 weeks
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Coordinated to deliver as part of larger campaign.
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When part of a larger campaign, timelines are developed and agreed to as part of the plan.
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Video – B
(scripted / storyboard)
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12 weeks
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C&E will hold a video consultation with the department and assigned Comm. Specialist within 5 business days.
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Video production is a lengthy, multi-step process that likely includes pre-production planning, multiple shoots and post-production.
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Exception Criteria (exceptions made at the time of request / intake):
- Crisis communication and unforeseen events (determination made by EOC and/or C&E Director / Manager)
- Unique opportunities that may impact the community and/or build engagement or excitement with the community where we need to communicate awareness. (determination made by C&E Director / Manager)
C&E ability to expedite work is reliant on client ability to provide content, review and approve deliverables.
- Newsletter and other outlined processes will continue to follow the established timeframes and actions.
- Development of web accessible deliverables may require additional time. As we become more familiar with accessibility compliance standards, time frames will be easier to predict.